I just had to laugh. Renee Burrows told me last week that another broker had been accusing her of violating their advertising rules. It seems that Renee populates her blog with local MLS data. Google will typically show her blog on the first page for any listings that are currently available in the communities she follows.
Well it seems that a competitor didn’t understand how she could search for the address of her listing and google points to Renee’s Blog. She had no idea that all of us can show any of the properties available in the MLS as long as we follow the broker reciprocity guidelines laid out by NAR and our local association. I still don’t think she understands, but I’m OK with that. Less competition for us, But if you want to understand, here is the definition.
Broker Reciprocity is a program where brokers grant each other permission to display their listings on each others’ web sites. Brokers who participate in the program can display all active listings of all participating members of the program. If a broker chooses not to participate, no other broker will be permitted to display that brokers listings. It’s an easy way to get listings displayed on thousands of websites, including realtor.com, yahoo, google, trulia, and zillow. Why anyone would not be interested in this type of free advertising is beyond my small mental capacity.